Client: Truman’s
Role: Lead Brand Designer

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Jay worked with well loved British brand, Truman’s Brewery, to do the design and direction for their new venture; ‘Truman’s Social Club’. TSC is the UK’s largest ever socially distanced pub. Digging through hundreds of years from the Truman’s archives, a new brand was established that was both contemporary and relevant whilst still celebrating their rich history. Interiors designed by Jo Hunter.

Truman’s Social Club had to be renamed a few years later to ‘Big Pennys Social Club’ but the rest of the brand identity and assets remained the same.

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Deliverables
Branding / logo design / digital design / environmental graphics / art direction