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Art Direction, Digital

Role: Art Director
Agency: 20.20


As Art Director at 20.20, Jay worked alongside Found Studio to conceptualise a digital animation for the huge LED screens in Nissan’s Paris flagship store.

The outcome was two 10 minute CGI animated worlds that reflected ‘The Nissan Journey’. The first world, an abstract representation of innovation and design, and the second; a photorealistic world of the real life experiences you might have from your Nissan.

The two bespoke animations play in symmetry on screens that wrap from the floor, across the entire ceiling and up the front fascia, immersing the customer in the rich 6k quality content.

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