Client: Canterbury
Agency: Pentland
Role: Senior Designer / Art Director
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Deliverables
Strategy / Branding / Design / Art Direction

Jay was brought into Pentland as a Branding Specialist to lead the rebrand of Canterbury (alongside the CD). Over the year, a new direction was set for Canterbury, taking them into a modern era of rugby; one that levels the playing field to create a sports culture thats approachable, diverse and inclusive.

The rebrand included new graphic assets, colour palettes, typefaces, tone of voice, art direction and brand guidelines.